Moody Coffee Cup
Ceramic Coated Insulated Cup | Client: Moody | 2024
在现有杯型的基础上，我们将logo作为视觉元素的一部分，小面积出现在杯身底部边缘位置，从而留出大面积空白表达渐变的层次感，使产品在视觉上更轻整灵动，整体微哑光的质感与内部搪瓷工艺也更有视觉联动性。最后将杯盖的基色调整为渐变色末端的白色，使得色彩和材质都与杯身更统一。
Based on the original cup shape, we incorporated the logo as a visual element, placing it in a small area at the bottom edge of the cup body. This left a large blank area to express the gradient layering effect, making the product look more light, neat and dynamic visually. The overall slightly matte texture and the internal ceramic coated process also have better visual connection. Finally, we adjusted the base color of the cup lid to the white at the end of the gradient, making the color and material more unified with the cup body.
