RM Essential Oil

Bottle Design & Packaging | Reverse me | 2024

给你的肌肤坚定的呵护

这次设计项目的客户是国内新锐科技护肤品牌Reverse me（逆光之颜），客户的品牌理念是为脆弱干敏肌提供有效和温和的修护精华。这份真诚质朴的品牌精神贯穿产品的研发到面世整个过程。在瓶型设计上，品牌希望依循这种品牌精神。

精华油静置时是水油分离状态，暖色的油相质地与清澈透明的水相质地之间具有分明的界线，具有天然的视觉吸引力。摇晃后，水油相融，产品呈现细腻泡泡的半透明状态。因此设计上我们将突出展示产品的这种特性。

瓶身设计采用便于握持和摇晃的圆柱形，表面做轻微雾面处理但整体保持玻璃材质的通透质感。瓶盖为透明树脂，表面做局部渐变色喷涂，看上去像一抹不经意的彩色。暖色的精华油飘浮于精华水之上，透过瓶身的色泽与瓶盖的渐变色相互呼应，呈现出虚实交换的浪漫意境。透过渐变色瓶盖能隐约看见内部的银色按压泵头，这暗藏的金属色泽代表产品的科技内涵。我们摈弃过度设计，让产品自然散发优雅温柔与坚定成熟的气质。

The client of this design project is Reverse me, a new and emerging domestic skincare brand specializing in technology. The brand's philosophy is to provide effective and gentle repair essence for sensitive and dry skin. This sincere and simple brand spirit runs through the entire process from product development to market launch. In terms of bottle design, the brand hopes to follow this brand spirit.

When the essence oil is left to stand, it is in a state of oil and water separation. There is a distinct boundary between the warm-colored oil phase and the clear and transparent water phase, which has a natural visual appeal. After shaking, the oil and water blend, and the product presents a semi-transparent state with fine bubbles. Therefore, in the design, we will highlight this characteristic of the product.

The bottle is designed in a cylindrical shape that is easy to hold and shake, with a slightly frosted surface but maintaining the transparent texture of the glass material. The cap is made of transparent resin and features a local gradient color spray, giving it an impression of a casual splash of color. The warm-colored essence oil floats on top of the essence water, and the color of the bottle and the gradient color of the cap complement each other, presenting a romantic scene of interplay between reality and illusion. Through the gradient color cap, the silver press pump head inside can be faintly seen, and this hidden metallic color represents the technological content of the product. We have abandoned excessive design, allowing the product to naturally exude an elegant, gentle, and mature and determined temperament.